What is product/brand architecture?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.
How do you develop a brand architecture?
To create your brand architecture, follow this five-step process:
- Start by listing each of your product/service features.
- Now focus on the benefits.
- Next, review each feature and benefit individually, and determine its level of importance to the market.
- Now, rank your features and benefits.
What is brand/product development?
Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.
What are the key components of brand architecture?
There are essentially five key components of brand architecture:
- Current and future performance and growth path of the organisation.
- Current and future positioning of the brands in the market segments they operate.
What is the purpose of a brand architecture?
Brand architecture helps you define what that relationship is, and helps your brand stay organized internally. It’s a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.
What are the four brand development strategies?
4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.
What is Apple’s slogan?
Apple’s motto used to be “Think Different.”
What is the purpose of a brand architecture strategy?
What Is A Brand Architecture Strategy? A brand architecture strategy is a strategy that is used by marketers to determine which products to introduce and which brand elements to apply to new and existing products. A brand architecture strategy is defined as “the logical, strategic and relational structure for all brands in the portfolio.”.
Who are some companies that have brand architecture?
Firms like Procter & Gamble, Shell, Nestle, Unilever and Kellogg’s have had established brand architecture frameworks for a long time. Because of the evolving nature of their businesses, brand architecture is not a static concept in these organisations, but a continuously evolving one.
Which is the key factor for coherent brand architecture?
An important factor to keep in mind is that “simplicity” is the key for coherent brand architecture. This is easier said than done in today’s world of global portfolios consisting of 1000+ brands, numerous sub-brands, hundreds of local brands and a continuous stream of product and line extensions.
What are the benefits of an intuitive brand architecture?
Facilitate growth and bolster stakeholder confidence. The modular nature of an intuitive brand architecture makes it easier to add brands, products, or services as your company grows. And well-managed, future-minded brands are a reassuring sign for investors and employees alike. Enhance customer awareness.