What ad agency does the Progressive commercials?
Arnold Worldwide
The Progressive character “Dr. Rick” was created by Boston advertising agency Arnold Worldwide, the Boston-based advertising agency that also created “Flo.” The agency has been Progressive’s ad agency for 14 years, according to the Boston Globe.
Who is the woman in the Progressive ads?
Stephanie Courtney
Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008….
| Stephanie Courtney | |
|---|---|
| Known for | Flo in Progressive Insurance ads |
| Spouse(s) | Scott Kolanach (m. 2008) |
Who is in the latest progressive commercial?
Progressive TV Commercial, ‘The Ad Where Nothing Happens’ Ft. Lance Bass, Joey Fatone, Chris Kirkpatrick – iSpot.tv.
How much does Progressive Insurance spend on advertising each year?
Progressive spent $1.95 billion on advertising in 2020, according to an S&P Global Market Intelligence analysis of statutory data, 17.5% more than the $1.66 billion it spent in 2019.
Why is Flo not on Progressive commercials anymore?
Statements from the company have made it clear that they have no intent to remove the insurance marketing icon that rocketed them to the top of the insurance ladder. She’s a key branding element for the company, so it makes sense that Progressive wouldn’t just drop her like a hot rock.
How much is Flo from Progressive worth?
Courtney’s definitely come a long way since her days as a secretary, and she’s now reportedly worth about $6 million.
Who is the hot girl in the New Progressive commercial?
Natalie Palamides
Now, her commercial co-star could be poised for similar fame and fortune. In real life, Mara is Natalie Palamides, an actress who’s risen through the ranks to earn her place as Progressive’s latest leading lady.
How much do insurance companies pay for advertising?
The average cost of advertising for the whole industry is about 1% for all premiums and about 2% for personal lines premiums. The percentage added to the label for each insurer group is the group’s ratio of advertising to the group’s total premiums.
Why are there so many commercials for car insurance?
Companies are competing for customer loyalty, trying to keep consumers from switching to another provider. Car insurance providers push several campaigns at once to entertain viewers, making the brand seem both desirable and reliable, and the go-to choice when shopping for a new policy.
How much does Stephanie Courtney make as Flo?
Not only does Courtney play Flo, but she often plays some of Flo’s family members who can’t understand her love for all things Progressive. Courtney reportedly makes $1 million a year for her role as Flo. Few other actors playing in commercials earn money like that.
