Should I use Microdata or JSON-LD?
JSON-LD is the recommended format. We recommend using JSON-LD where possible. According to the mentioned table, Microdata and RDFa support all of Google’s data types, while JSON-LD supports everything except their Breadcrumbs feature.
What is the difference between JSON and JSON-LD?
What is JSON-LD format?
JSON-LD is a lightweight Linked Data format to easily read and write structured data on the web using open vocabularies like schema.org. Recommended by the World Wide Web Consortium, JSON-LD is the heir of the JSON format and allows linked data to operate in a Web-scale environment.
Is JSON an RDF LD?
JSON-LD was created for Web Developers who are working with data that is important to other people and must interoperate across the Web. Most of highly used format such as RDF/XML, TURTLE etc serialized graph based RDF data model into a tree like structure of triples. On the contrary JSON-LD represent it as a graph.
Why does Google prefer JSON-LD?
Google Prefers JSON-LD Structured Data Google’s John Mueller made it clear that Google preferred JSON-LD structured data. Personally, I prefer it as well because it’s easier to implement. The scripting language follows a set of easily learned rules and can easily be added or removed from a site.
Who uses JSON-LD?
Google has expressed that JSON-LD is their preferred structured data. Using JSON-LD becomes more important as Google Assistant becomes more ubiquitous in the home and the automobile.
Does Google use JSON-LD?
Where is JSON-LD used?
JSON-LD annotates elements on a page, structuring the data, which can then be used by search engines to disambiguate elements and establish facts surrounding entities, which is then associated with creating a more organized, better web overall.
Does Google use JSON?
Does JSON-LD need to be in head?