Should I use Microdata or JSON-LD?

Should I use Microdata or JSON-LD?

JSON-LD is the recommended format. We recommend using JSON-LD where possible. According to the mentioned table, Microdata and RDFa support all of Google’s data types, while JSON-LD supports everything except their Breadcrumbs feature.

What is the difference between JSON and JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding linked data using JSON. One goal for JSON-LD was to require as little effort as possible from developers to transform their existing JSON to JSON-LD. JSON-LD allows data to be serialized in a way that is similar to traditional JSON.

What is JSON-LD format?

JSON-LD is a lightweight Linked Data format to easily read and write structured data on the web using open vocabularies like Recommended by the World Wide Web Consortium, JSON-LD is the heir of the JSON format and allows linked data to operate in a Web-scale environment.


JSON-LD was created for Web Developers who are working with data that is important to other people and must interoperate across the Web. Most of highly used format such as RDF/XML, TURTLE etc serialized graph based RDF data model into a tree like structure of triples. On the contrary JSON-LD represent it as a graph.

Why does Google prefer JSON-LD?

Google Prefers JSON-LD Structured Data Google’s John Mueller made it clear that Google preferred JSON-LD structured data. Personally, I prefer it as well because it’s easier to implement. The scripting language follows a set of easily learned rules and can easily be added or removed from a site.

Who uses JSON-LD?

Google has expressed that JSON-LD is their preferred structured data. Using JSON-LD becomes more important as Google Assistant becomes more ubiquitous in the home and the automobile.

Does Google use JSON-LD?

Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system. An open-community HTML specification used to nest structured data within HTML content.

Where is JSON-LD used?

JSON-LD annotates elements on a page, structuring the data, which can then be used by search engines to disambiguate elements and establish facts surrounding entities, which is then associated with creating a more organized, better web overall.

Does Google use JSON?

Does JSON-LD need to be in head?

In response, Mueller says “yes.” JSON-LD structured data can absolutely be inserted in either the head or body of the page. Just as the person who submitted the question assumed – it will work fine either way. JSON-LD can also be inserted into pages using JavaScript, if that’s what happens to suit your pages better.

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