What does Calculability mean in McDonaldization?
The second component, calculability, refers to the quantifiable objectives of fast-food chains. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.
What does Ritzer mean by the term McDonaldization of society?
Quick Reference. The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (see The McDonaldization of Society, 1993).
What did George Ritzer mean when he coined the phrase the McDonaldization of society list and explain the four principles of McDonaldization?
He coined the term McDonaldization, which represents the process by which principles of fast food restaurants have come to dominate virtually every aspect of society. It consists of four main principles: predictability, calculability, efficiency, and control.
What is McDonaldization focus?
McDonaldization occurs when any institution or organization follows the four main principles of efficiency, calculability, predictability, and control to which it brings the ideal model of its accomplishments. This model can also be applied throughout online shopping.
What is an example of McDonaldization?
Examples are plentiful: the drive-up window, salad bars, fill your own cup, self-serve gasoline, ATM’s, Voice Mail, microwave dinners and supermarkets (versus the old-time groceries where you gave your order to the grocer).
What is the meaning of McDonaldization?
…McDonaldization,…is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. ( Ritzer, 1993:1)
What is a disadvantage of McDonaldization of society?
A disadvantage of McDonaldization would be the quality of the product, because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals. I don’t like eating fast-food due the unhealthy aspect.
What does George Ritzer mean by McDonaldization?
He defines McDonaldization as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society. McDonald’s and other fast-food restaurants offer an alternative to labor-intensive, home-cooked meals that have been attractive to busy families since the 1950s.
Do you think McDonaldization is a form of control?
All control shouldn’t be equated with McDonaldization. Just because a company doesn’t let its employees work in bikini thongs or unpatriotic T-shirts doesn’t mean that it’s controlling them in the sense Ritzer describes. You might think about control in different way:
How is McDonaldization an example of predictability and standardization?
The McDonaldization of Society. Predictability and standardization are found in repetitive and routinized production or service delivery processes and in the consistent output of products or experiences that are identical or close to it (predictability of the consumer experience).
How is McDonaldization related to the concept of irrationality?
After laying out how McDonaldization works in the book, Ritzer explains that this narrow focus on rationality actually produces irrationality. He observed, “Most specifically, irrationality means that rational systems are unreasonable systems.