What does ASA stand for in advertising?
Advertising Standards Authority
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes.
How does the ASA regulate adverts?
The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The ASA is independent of both the Government and the advertising industry.
What is an influencer ASA?
A social media user doesn’t need a particular number of followers or a particular occupation to count as an ‘influencer’– in practice, the ASA defines an influencer as anyone who has been paid by a brand to advertise a product on their own social media, because of their social media influence.
Does ASA cover social media?
User-generated content. There are some instances in which the ASA will consider that user-generated content (UGC), such as social media posts, tweets, photos, reviews and blogs/vlogs created by private individuals, is subject to the CAP Code.
Who does ASA apply to?
Radio and TV ads (including teleshopping presentations) Ads on the internet, smartphones and tablets. Ad claims on companies’ own websites. Commercial e-mail and text messages.
What are the aims of ASA?
As the UK’s independent regulator of advertising across all media, our (ASA) purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad. We’re passionate about what we do because responsible advertisements are good for people, society and advertisers.
What media does the ASA cover?
Is ASA legal?
The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Do influencers have to say gifted?
The term “gifted” is not approved by the ASA. First and foremost, influencers should stop using the term gifted because it’s not a term that’s recognised by the ASA as a legitimate means of disclosure.
How much does an influencer cost?
Instagram influencer marketing pricing
| Type of Influencers | Rate |
|---|---|
| Micro (10-100k followers) | $100-500 |
| Mid (100-500k followers) | $500-$5k |
| Macro (500k-1m followers) | $5-$10k |
| Mega (1m+ followers) | $10k+ |
What is the purpose of ASA?
Discover more about our purpose, ambition and strategy; to make every UK ad a responsible ad. As the UK’s independent regulator of advertising across all media, our (ASA) purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad.
Can the ASA issue fines?
Although the Advertising Standards Authority (ASA) cannot impose fines, its adjudications have serious implications.
