What is the business mix of ITC?

What is the business mix of ITC?

Product in the Marketing Mix Of ITC : The company sells lifestyle apparel under John Players and Wills Lifestyle brands. The company is involved in Hotel and service business and occupies the second position as largest chain of hotels in India with more than ninety hotels to its name.

What are the products of ITC?

Top 10 ITC Products in India:

  1. Aashirvaad Atta. Chappatis and Rotis are the staple food for most living in India.
  2. Sunfeast Biscuits.
  3. Bingo.
  4. Yippee Noodles and Pastas from ITC.
  5. Candyman Confectioneries.
  6. Vivel.
  7. Fiama.
  8. Sunbeam Gourmet coffee.

What is product mix example?

Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

How many brands does ITC Ltd have?

Multiple Drivers of Growth ITC’s wholly-owned subsidiary, ITC Infotech, is a specialized global digital solutions provider. Over the last decade, ITC’s new Consumer Goods Businesses have established a vibrant portfolio of 25 world- class Indian brands that create and retain value in India.

Why is product mix important?

Your product mix is important in determining the image of your business and brand, as it helps you to maintain consistency in the eyes of your target market. For instance, if you’re a discount retailer, your target market likely consists of economy-minded shoppers looking for low prices.

What is ITC company full form?

The Company was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised, the name of the Company was changed to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.

What is the product mix of ITC Ltd?

Product Mix of ITC 1 FMCG. ITC FMCG products have 25 mother brands with a diverse mix of different businesses. 2 Hotels. ITC classifies its hotel properties into four broad categories. 3 Paperboards & Packaging. 4 Agri-Business. 5 Information Technology.

Which is the parent company of ITC Hotels?

ITC Hotels is a subsidiary of its parent company ITC Limited and is a public company of Indian origins. It is associated with Tourism and Hospitality industry and deals with resorts and hotels. ITC Hotels was founded in the year 1975 and with time has spread its empire to most parts of India.

Which is the best marketing plan for ITC Hotels?

ITC Hotels have a global reputation and that has led it to play host to world leaders and royalties. As part of its marketing plan, it has an extensive collection of art from fifty well-known artists like Tyeb Mehta and M.F. Hussein. ITC has an apt tagline “Responsible luxury” and it has dedicated 100% efforts for eco-friendly designs.

Why is ITC a good brand to market?

ITC has a well-built brand presence because of the diversified and extended product portfolio. It has taken help of several promotional activities to market its products and create positive brand awareness.

Back To Top