Who came up with the Share a Coke campaign?
Ogilvy & Mather Sydney
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012. The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer. The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.
How does Share a Coke work?
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing “Coca-Cola” from one side of a bottle with the phrase “Share a Coke with” followed by a person’s name.
How did Coca-Cola advertise Share a Coke?
In addition to consumers posting pictures, Coca-Cola gave consumers the ability to virtually put any name or phrase they wanted on a bottle, share it and even order it to have forever. This customization could be anything from your name, friends name, celebrity name, phrase or even class code!
Is Share a Coke still going on?
In 2016, the company replaced people’s names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant; holiday destinations.
Why is the Share a Coke ad effective?
Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. “There has been a wave of positive engagement to the 150 names on packs [and] consumer interactions with all of our virtual and live mechanics.”
How was Share a Coke advertised?
Due to Cameron’s 11m actively engaged followers, we gave him Coke bottles with his and his best friends’ names on them along with a much needed day off. In our top markets, we created interactive human-sized Coke bottles on bus shelters. Teens could type in their names, see it on the bottle and share a picture of it.
What is the meaning of share a Coke?
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing “Coca-Cola” from one side of a bottle with the phrase “Share a Coke with” followed by a person’s name.
When did the share a Coke campaign come out?
The campaign was quite popular, earning the most-liked photo on Instagram at the time with Selena Gomez posting a photo for the campaign. Another version of the campaign was also launched in the U.K. in 2017, with over 75 holiday destinations now printed on the labels as opposed to names or lyrics.
How to make a Coke commercial for friends?
Coca-Cola TV Spot, ‘Share a Coke With Friends’ Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Please include at least one social/website link containing a recent photo of the actor. Voice over actors: provide a link to your professional website containing your reel.
Is there a personalized bottle of Coca Cola?
Share a Coke and share happiness with personalized bottles of Coca-Cola, Diet Coke, and Coke Zero Sugar! Perfect for any occasion, these customizable bottles allow you to put a special name or personal message on a classically-shaped, 8 fl oz. glass bottle of your favorite Coke beverage.
