What is inoculation theory example?
For example, an inoculation message designed to discourage teen cigarette smoking (e.g., Pfau et al., 1992) might begin with a warning that peer pressure will strongly challenge their negative attitudes toward smoking, then follow this forewarning with a handful of potential counterarguments they might face from their …
Who created inoculation theory?
William McGuire
Inoculation theory was devised by William McGuire in the early 1960s as a strategy to protect attitudes from change—to confer resistance to counterattitudinal influences, whether such influences take the form of direct attacks or sustained pressures.
What is attitude inoculation in social psychology?
Attitude inoculation is a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position. It is so named because it works just like medical inoculation, which exposes a person’s body to a weak version of a virus.
What is the inoculation effect in persuasion quizlet?
Inoculation is the resistance to persuasion produced by exposure to repeated, milder attacks of the same kind.
What is meant by inoculation?
1 : the act or process or an instance of inoculating especially : the introduction of a pathogen or antigen into a living organism to stimulate the production of antibodies.
What is attitude inoculation?
McGuire coined the phrase attitude inoculation to refer to the process of resisting strong persuasive arguments by getting practice fighting off weaker versions of the same arguments.
What is the forewarning effect quizlet?
forewarning effect. tendency of a brief preview of a message to decrease its persuasiveness.
Which of the following is a significant difference between a special occasion speech and an informative or persuasive speech?
Special occasion speeches are usually shorter than informative or persuasive speeches. Special occasion speeches are usually less than ten minutes long, which demonstrates that their purpose is different than other types of speeches delivered at a conference or political rally.
How is inoculation done?
Inoculation, process of producing immunity and method of vaccination that consists of introduction of the infectious agent onto an abraded or absorptive skin surface instead of inserting the substance in the tissues by means of a hollow needle, as in injection.
What is the purpose of inoculation?
Growers know to achieve this goal, the process must start with the seed, and that means inoculation. Inoculation is a farming practice that helps growers give their crops a productive start to the season, improving plant vigor and return-per-acre potential each year.
Is Innoculate or inoculate?
Inoculate is more general and can mean to implant a virus, as is done in vaccines, or even to implant a toxic or harmful microorganism into something as part of scientific research. Immunize is the most general of the three words and can mean to grant immunity to a wide variety of things, not just diseases.
