How do you market a general contractor?

How do you market a general contractor?

Our top marketing ideas for contractors focus on the online components of contractor advertising, including:

  1. Website Design.
  2. Search Engine Optimization (SEO)
  3. Pay Per Click (PPC or “paid advertising”)
  4. Social Media Marketing.
  5. Video Marketing.
  6. Email Marketing.

How do I market myself as an independent contractor?

As an independent contractor, marketing your business can be a tough road….10 Low Cost Small Business Marketing Strategies that Work

  1. Build Your Personal Brand.
  2. Make a Professional Website.
  3. Write a Blog.
  4. Contribute Content.
  5. Go Local.
  6. Use Social Networks.
  7. Ask for Referrals.
  8. Experiment with Video.

How do contractors get customers?

2. Use Clear, Professional Signage

  1. Keep Jobsites Professional.
  2. Keep In Touch.
  3. Learn About Marketing.
  4. Visit Potential Clients.
  5. Have An Updated Website.
  6. Have Everyone In The Company Involved.
  7. Adapt Your Marketing to Customers.
  8. Work With Other Contractors.

How do you target a general contractor?

Digital Marketing Ideas for Targeting Contractors

  1. Understand your target buyers. Do your research.
  2. Build stronger relationships. Digital marketing is excellent for building awareness of your brand.
  3. Become a knowledge provider.
  4. Become the best service provider: Answer their questions.

How do I create a marketing plan for a construction company?

6 Steps to an Effective Construction Marketing Plan

  1. Determine Your Objective.
  2. Perform a SWOT.
  3. Analyze the Current Market.
  4. Create a Marketing Budget for Your Construction Business.
  5. Develop a Strategy and List Tactics to Market Your Construction Companys (The Marketing Mix)
  6. Monitor the Results.

How do independent contractors find clients?

The following resources can help you find professionals who offer the qualifications and reliability you need:

  1. LinkedIn. LinkedIn is a great resource for finding and hiring independent contractors.
  2. WorkMarket.
  3. Staffing agencies.
  4. Stack Overflow.
  5. Chamber of Commerce.
  6. Professional organizations.

How do I start a contracting job?

How to Run a Successful Self-Employed Contracting Business

  1. Be Sure You Want to Be Self-Employed.
  2. Get Financing in Place Beforehand.
  3. Create a Business Plan.
  4. Name, Register, and Insure Your Contracting Business.
  5. Market Your Business.
  6. Be Your Own Accountant, for Starters.
  7. Be Professional at All Times.

How do I find construction contracts?

Look for assistance from others who may have bid on construction contracts in the past or review a list bid service companies you can find through or In addition to helping you locate and complete bid documents, a bid service may also alert you to available subcontracting opportunities.

How can a contractor succeed?

Which is the best marketing strategy for a contractor?

With the right approach, your digital marketing strategy can give you the edge you need over your competitors and transform your website into a 24/7 sales rep for your company. If you’re looking for marketing ideas to grow your construction or contracting business in 2020, look no further.

Which is the best branding for a construction company?

Branding for construction companies should communicate strength and durability to clients. Customers want to know that their projects will be finished on time and be completed well. Logos are an excellent way of helping your clients remember you easily. Think of some of the most memorable logos like the Nike Swoosh or the McDonald’s Golden Arches.

How can I support my contractor marketing efforts?

You can also support your digital marketing efforts by optimizing heading tags on every web page, optimizing meta data such as title tag and meta descriptions for local search, adding business Schema markup to your website, and claiming and optimizing your company’s online directory profiles.

How to grow your contracting business in 2020?

If you’re looking for marketing ideas to grow your construction or contracting business in 2020, look no further. Below you’ll find our top ideas—including construction marketing strategies and tips—proven to increase leads and sales. Great! can you tell us a bit more? How can we help your business grow?

Back To Top