How do retail traffic counters work?
Common retail traffic counting systems use sensors at the entrance areas to count the number of visitors to the store. Infrared technology is used to register customers coming in or going out of the store by counting each time a beam is broken. Counts can be generated using the system and sent to a database.
What is the retail traffic?
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. When traffic is down, retailers have fewer opportunities, thus, typically, fewer sales.
What is store traffic counters?
Also called people counters or people counting systems, retail traffic counters track the number of visitors who enter or exit an area in a store. These systems count when a person crosses the detection zone created by people counting sensors.
How can I track my foot traffic?
The most traditional method of tracking foot traffic is tally or clicker counting. If you’re not quite ready to invest in software, you can start by keeping a tally of the number of people who enter your retail store each day.
How is retail traffic calculated?
It’s easy to calculate if you already know your retail customer traffic. Just take the number of retail transactions and divide in with the number of people who visited your store. And multiply by 100, if you want a percentage.
How do customer counters work?
A people counter uses cameras to identify people as they walk through the door. As each customer passes the camera, the device transmits real-time customer counts to a database so that you can track them.
What businesses have the most foot traffic?
Wal-Mart, McDonald’s, Subway — these are the top three businesses that have the most foot traffic per day in America according to new data from Seattle location analytics startup Placed.
How is store traffic calculated?
How do door counters work?
When it comes to door counters, thermal sensors detect the light generated by body heat radiating off people as they walk past the sensor. One of the best advantages of using thermal sensors is that they provide anonymous data regarding the people they track in addition to having low-cost & quick installation ability.
What is high foot traffic?
Definition: Foot traffic is the number of customers that walk into a retail store. This is especially important for retail businesses because it indicates the presence of customers in the store. Therefore, higher the foot-traffic means higher sales.
What is a good conversion rate for retail stores?
“In reality, the average conversion rate ranges between 20% and 40% for most retailers. Using that average, that means about 70% of shoppers are leaving the store without buying anything.
How are traffic counters used in retail stores?
Also called people counters or people counting systems, retail traffic counters track the number of visitors who enter or exit an area in a store. These systems count when a person crosses the detection zone created by people counting sensors. At Traf-Sys, we sell people counters that use the following kinds of technology:
What do you need to know about automatic traffic counts?
Quality Automatic Traffic Counts (ATCs) depend on the right type of counters/data loggers and sensors being deployed in the most appropriate locations. Different projects require different approaches.
How long does it take to install a Kepler traffic counter?
The Kepler Analytics Retail People Counter is an Australian designed and manufactured traffic sensor that is invisible to retail foot traffic, offers no disruption to store operations, and can be installed and calibrated in less than 3 hours on average*.
What are the different types of footfall traffic counters?
What are the different types of footfall traffic counters? On average, consumer spend increases by almost 40% when a customer has a positive experience.